Summary
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Definition
Development
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nBanks Brand

It is a financial management company that offers its clients the possibility to manage all their business's bank accounts on the same platform. A solution built to facilitate the daily management of those who have  to manage their business or a portfolio of clients.

The necessity of adapting to this new technological scenario brought with it the need for a new positioning and a new identity.

The tradition, transparency and trust of the financial market should remain, but security, innovation and freedom of choice are the main guidelines of this new project.

Concept
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Branding Strategy

The Silence

important decisions, transparency

The Tech

innovation, safety, reliability

The New Public

ambition, trendy, restless

The Bank

solid, reliable, strong

1

Vision

To stand until 2023, the reference in Europe in the aggregation of banking information, research of financial products, and information facilitation for the public of companies and accountants.

2

Mission

Transform the financial management of all types of businesses, with exempt, clear and centralized information, simplifying accounting processes and simultaneously impact positively on the environmental economy with disruptive and accessible technology for everyone.

3

Innovation and technology

The services are developed  in order to provide its users the most secure solution and best suited to their needs. Having the customer as focus, nBanks seeks to give them total control over the operations and transmit all the necessary information so that they can make their decisions in an independent and calculated way.

Personality

The design is inspired by the new technologies and the financial market, in every way. It is in tune; with its colours, its spirit, its innovations, working in a new style.

Target

Presence

Optimistic

Transparence

Security

Innovation

Freedom

Someone who works for themselves or that works for someone, at any time, anywhere and everywhere.

Be nBanks. Created in the financial market to present disruptive solutions to the financial system.

Tone of Voice

All the communication should be innovative, visionary and business oriented.

Simple, solid and groundbreaking. It must make the company stand out from the rest and transmit the personality and positioning.

Creation
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Logo

Main fonts
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Roboto

Brand and Communication

Roboto Light

Roboto Regular

Roboto Bold

Roboto Extra Bold

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Open Sans

Site and Platform

Roboto Light

Roboto Regular

Roboto Regular

Roboto Regular

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Colour palette
Discovery
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Main Colors

#8E4DD2
#0654A9
#001C55
Rounded Gradient

Secondary Colors

#7742b8
#136dbb
#f9983d
#4c4dbf
#9460de
#619dec
#ffb959
#88d888
#9695ec
#8abefa
#ffd75a
#f56974

Grayscale

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Application

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Icons

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